MarTech Series – Marketing Technology Insights
Boomi™, leading provider of cloud-based integration platform as a service (iPaaS), has been named among integration platforms on the market in the recent Forrester report “Now Tech: Integration Platforms, Q2 2021.” The report provides an overview of integration platforms based on functionality and market presence, and includes Boomi in the large vendor segment, and the Enterprise iPaaS (EiPaaS), Connected Intelligence Integration, and iPaaS for Citizen Integration functionality segments.
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According to Forrester, “the iPaaS market had strong growth in 2020, in part driven by companies responding to the pandemic and realizing that integration is a key component of doing business in the digital economy.” The report also states: “The number of applications and data sources are exploding as digital transformations unfold, especially in the cloud.”1
In the report, Forrester defines integration platforms as: “Technologies that simplify and reduce the cost of developing, testing, deploying, and maintaining application and data interfaces. Companies are using integration platforms to improve customer experiences and extend business processes, create new digital products and services architecture, and meet the complexity of security, data protection, and governance.”
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Forrester recommends that application development and delivery professionals evaluating integration platforms should focus on unified customer experiences and the cloud, embrace low-code integration for greater agility, and build an integration tool suite.
The low-code Boomi AtomSphere™ Platform is the industry’s only cloud-native, fully on-demand iPaaS, making it possible for organizations to integrate all applications, systems, and endpoints, ensuring speed and flexibility for even the most complex integration projects.
“Boomi enables organizations to truly maximize their most valuable asset – data – by quickly and easily unifying information and interactions across their business,” said Chris McNabb, CEO at Boomi. “With our low-code platform, organizations can break down data silos, automate workflows, speed time to market, and create more integrated experiences.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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