Enlighten our tech experts about your breakthrough idea in an intensive session. We characterise your product idea and define the Scope of work.
We elicit business needs, study the competitive landscape, perform strategic analysis, and provide bespoke solutions.
Define your product strategy, prioritize features and visualize the end results with our strategic Discovery workshops. Validate assumptions with real users and find answers to most pressing concerns with Design Sprint.
Seamlessly integrate branding, functionality, usability and accessibility into your product. We enhance user interaction and deliver experiences that are meaningful and delightful.
We enhance usability and craft designs that are unconventional and intuitively guides users into a splendid visual journey.
Identify usability issues, discuss UX improvements, and radically improve your digital product with our UX review sessions.
Make your app robust and secure. We provide pre-launch support and post- release maintenance to enhance your app’s productivity.
We seamlessly integrate continuous development, testing and deployment to release quality solutions quickly.
We outline low-budget innovative strategies, identify channels for rapid customer acquisition and scale businesses to new heights.
We validate early and iterate often. From ideation to launch, we follow a holistic approach to full-cycle product development.
We are early adopters of disruptive technologies. Unravel unique insights on our technological know-how and thought leadership.
Nearly 90% of mobile internet consumption is on smartphone apps.
Additionally, the number one reason why most users uninstall an app is the lack of usability and usefulness.
While the above statistics may not seem to connect and conclude, they imply the importance of app development and indicate how crucial it is to ensure quality of the process and results.
One smart way of doing so is choosing custom application development for your business. Wondering why not low code development? This article talks in detail about that.
Here’s a bunch of reasons why it’s smart to favor custom app development over low-code app development. But first, let us find out what actually is meant by low-code and custom app development.
Low-code development is a mobile app development process that employs low-code development platforms including various tools that help build mobile apps through a drag and drop interface.
While low-code platforms help build applications in a short period of time, the ease of access comes with a variety of cons that must be considered before a project is commenced.
Custom application development is the process of building software for a specific set of users, functions or organizations. The idea of building custom-code applications is to develop software that closely fulfills the needs of the users and meets their expectations.
Custom applications are generally built from scratch and offer limitless customization options.
Although not every low-code app developer lacks experience, it’s a route often preferred by individuals who may lack technical know-how or expertise.
Of course, a custom-code developer developing your business application from scratch may demand higher compensation compared to our low-code friend. But, this cost will bring with it the valuable experience and availability of a talented custom application development team closely looking after your business’ app development front.
As low-code applications are based upon pre-developed templates or low-code platforms, there isn’t much scope for customization.
If you have ever tried developing a low-code, template-based mobile app before, you may have an idea.
While these templates and platforms enable users to start off the app quickly, the final products often lack various features that may be essential for your business.
Apart from that, even the most minor edits, including graphic and visual updates, may require an unusual amount of extra work. This makes low-cost applications a less preferred option by companies.
Unlike custom-code applications, low-code apps have fewer customization options, which we just mentioned. But is this the end of the problem there?
A low-code application is often likely to pose challenges at the time of scaling or update.
For instance, the template that you used for building the application may stop future support for that particular range of products. Or, the latest template updates may not suit your purpose well. Additionally, a template-based application will put limits to your business’ creativity and productivity, keeping the app enclosed inside the same design and set of features.
In the past ten years, more than 300 data breaches have occurred, causing a global loss of over 100,000 records.
The amount of data lost and leaked may account for tens or hundreds of thousands of dollars, inflicting severe damage on businesses across all industries.
One primary reason why data attacks become easier is the lack of security that low-code platforms may offer. 
This majorly happens for the following reasons:
However, when you hire a reliable full-cycle app development service company, the team ensures delivering a product that is fully customized as per your business’ security preferences and requirements.
Another drawback of using low-code platforms is their lack of integrability with other existing tools and software that your business is currently using.
Most low-code platforms come with several limitations around what changes you can make to the output. Additionally, to make these changes, the developer will require the know-how of the platform in use.
This makes integration a challenge. Even if the integration of such a grade is possible and supported by a low-code platform, finding the way through may be difficult as all platforms work differently.
Speaking of custom-code development, it leaves enough room for seamless integration with your existing software.
Most low-code apps are built with several short-comings, led by the lack of customization. This means that several useful features may be missing from the application. Or design preferences may not be optimum or as required. 
These factors can greatly contribute to lowering the overall efficiency of your team.
As your business app is not performing optimally, your employees may have to step in to guide your users through, or to make amendments or to just manage the mess being created by the low-code counterpart.
Building a custom-code application in the first go will save you the hassle. Also, a custom built application will be designed and developed based on your business’ specific requirements and your target audience.
This can help your business establish a connection with its prospects.
As a low-code platform comes ready from its developers, we do not have all the access to how the platform functions.
In case of data loss or vendor or user lock-in, your business may just be left helpless or too dependent on the platform developers. This can lead to mistrust or dissatisfaction, accompanied with panic among your users.
In a custom-code application, your team of developers or development partner will be able to make the required amendments on priority.
Also read: Top benefits of custom app development
In the sections above, we discussed a variety of factors that support the fact that custom code applications are a tad better than their low-code counterparts. For a better understanding, a high-code vs low-code differentiation table may be helpful:
Traditional development vs Low-code development
Businesses with firm plans of upscaling and expansion would generally consider building a versatile app that can be updated with ease and no limits. Secondly, companies might also have to update app design/features as per the user feedback. 
This can precisely be achieved in a custom code application. Although, as mentioned above, low-code applications may appear to save time, effort, and money in the first go; a few months or weeks down the line, you and your users may start discovering the long list of shortcomings.
Save yourself the trouble — consult a reliable custom app development company such as Appinventiv. With qualified resources and years of custom development experience, we create applications that keep our clients and their customers happy.
Learn more about Custom App Development
For instance, for one of our clients, JobGet, we delivered an end-to-end custom application development solution, which resulted in over $2 Million funding for the organization and reduced the job search time for blue collar workers from days to minutes.  
For another client, YouCOMM, we developed a custom multi-request format platform that helped reduce patients’ assistance wait time during emergencies and led to 60% growth in nurses’ real-time response time.
B 25, Sector 58, Noida-
201301, Delhi –
NCR, India
79, Madison Ave
Manhattan, NY 10001,
Suite 87, Level 35, 100
Barangaroo Avenue
Sydney, NSW 2000, Australia
Empire Heights,
Business Bay, Dubai,
Full stack mobile (iOS, Android) and web app
design and development agency
Appinventiv is the Registered Name of Appinventiv Technologies Pvt. Ltd., a mobile app development company situated in Noida, U.P. India at the street address – B- 25, Sector 58, Noida, U.P. 201301.
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