Low-Code Platform Helps Product Teams Deploy Seamless Integrations for Their Users From a Library of Hundreds of Apps, Increasing User Engagement and Reducing Churn
SAN FRANCISCO, Oct. 05, 2021 (GLOBE NEWSWIRE) — Integry, the Integration Experience platform, today announced that it has secured $3 million in seed financing from Bonfire Ventures and Operator Collective, with additional participation from Basecamp Fund, Silicon Badia, and Lead Pencil, as well as a number of angel investors including Dan Scheinman, Zoom's first investor and board member, and executives from Microsoft, Google, LinkedIn, WhatsApp, and more. The new financing brings the total funding raised to $4 million, which will be used to accelerate product development for its SaaS integration platform and to expand its growing portfolio of turnkey SaaS integrations.
Integry also unveiled its flagship software integration platform, available to product teams beginning today. Integry enables SaaS companies to effortlessly deploy native, UX-friendly integrations directly within their applications, helping to improve user engagement and retention. The platform also enables SaaS companies to create branded integration "marketplaces" where users can simply point-and-click to connect to their favorite SaaS applications from an expanding library that includes Salesforce, Hubspot, Atlassian Jira, Twilio, Mailchimp, Slack, and hundreds more. Integry is already used by major SaaS platforms including ClickFunnels, Sendinblue, Tatango, and others, collectively serving millions of end-users.
"With Integry, we're able to easily deploy all of our integrations within our application, saving valuable developer resources and making our users' lives easier," said Jeremy Cahen, CPO at Sendinblue, a SaaS relationship marketing company with more than 300,000 users in 160 countries. In 2020, the company helped users send more than 150 million emails each day. "Our users simply connect the apps they want to use from the embedded integration marketplace and begin working with them right away, including performing real-time data synchronization."
"In an increasingly product-led world, users expect their software to be as easy to integrate as it is to try, buy, and use," said Brett Queener, Partner at Bonfire Ventures. Queener, the former COO of SmartRecruiters and 11-year Salesforce executive, will join Integry's board of directors. "We strongly believe that the best software companies will be those that offer the best integration experience for their users. We are thrilled to support Integry as they are the only platform that makes it super simple and affordable for product teams to deliver integrations that are powerful, beautiful, and flexible for their customers."
"Having an integration marketplace is key to any SaaS company that wants to meet its customers' needs," said Leyla Sera, Chair of the Board of Advisors at Operator Collective and the former long-time EVP of AppExchange at Salesforce. "In fact, any company that wants to be competitive today needs an ecosystem and a community around their product. The AppExchange was and remains a key differentiator for Salesforce. With Integry, you get an entire AppExchange out-of-the-box for your SaaS."
Integry was founded in 2017 by CEO Mohammad 'Nash' Nasrullah — the former VP of engineering at Convo.com and co-founder of Pring, an early mobile social network in Pakistan that at its peak boasted 8 million users before it was acquired in 2014 — and Chief Growth Officer Bilal Farrukh, who served for five years as the director of innovation and growth at LINE, the Japanese messaging app, and led the company through its $9 billion IPO in 2016.
"It was during my time at Convo that I saw firsthand how a native integration could convert many times more users compared with off-site integrations that had a confusing and frustrating experience," said Nash, co-founder and CEO of Integry. "We couldn't find any app that could help us build integrations with the same design and quality as the rest of our app, so we built them ourselves, which was painful. When we realized that we weren't alone — that most SaaS companies experience this pain — we started Integry."
Integry — eliminating the headache of software integrations
A 2020 report that analyzed SaaS spend across 1,000 companies found that the average company uses 137 unique apps, up about 30% year-over-year. The report also found that while SaaS spend was up 50%, companies were churning through more than 30% of their apps every year due to low adoption or usage. These numbers, compiled prior to the onset of the pandemic, are likely to be much higher now given the explosion in cloud software demand. While research has shown that enabling users to connect their preferred apps reduces the likelihood that they will churn by as much as 40%, many developers find it too resource-intensive to build native integrations from scratch and are forced to send users to difficult third-party integrators. Research conducted by Integry revealed that users utilized an in-app Gmail integration at a rate of 30-to-1 compared with a third-party integration via Zapier.
With Integry's embeddable integrations and custom marketplaces, users never have to leave an app to integrate it with other software services; it's seamless, effortless, and completely native to the app's own experience. In addition, Integry provides product teams with tools for end-to-end integration creation and management, such as a low-code API connector builder; a visual integration designer; analytics for unlimited API calls; and much more.
"Today's software universe is increasingly complex — for both vendors and users — and there's never been a way to easily create and manage software integrations at scale while maintaining what makes software special: its identity and user experience," said Nash, co-founder and CEO of Integry. "Developing integrations from scratch is resource-intensive and it's almost impossible for growing SaaS startups to offer a full marketplace of integrations for their users. With Integry, product teams can effortlessly roll out native integrations that maintain their software's identity and delight their users."
To learn more about Integry and to begin deploying integrations for your SaaS application today, please visit integry.io.
About Integry
Founded in 2017, Integry enables SaaS companies to instantly deploy native integrations within their applications and offer them to users through a branded marketplace with minimal code. Integry's rapidly-expanding library of software integrations includes Salesforce, Hubspot, Atlassian Jira, Twilio, Mailchimp, Slack, and hundreds more. Integry is based in San Francisco and backed by leading institutional investors including Bonfire Ventures and Operator Collective. To learn more, please visit integry.io.
Media Contact:
Aaron Endré
Endré Communications

Related Images

Image 1: Integry – making SaaS integrations effortless

Integry enables SaaS companies to instantly deploy native integrations within their applications and offer them to users through a branded marketplace with minimal code.

This content was issued through the press release distribution service at Newswire.com.
Integry – making SaaS integrations effortless

The price of meme coin Shiba Inu (SHIB) has doubled in the last few days following reports of a huge whale purchase.
Following Tuesday’s broad-based crypto rally, a Bitcoin move back through to $52,500 levels would support another breakout day for the broader market.
Following 2 consecutive day’s of solid gains, a move back through to $0.2650 levels would bring $0.28 levels into play.
Windows 11 is officially on sale. Microsoft Corporate Vice President, Modern Life, Search & Devices Yusuf Mehdi joins Yahoo Finance Live to discuss.
Microsoft's Surface Pro 8 is an impressive hybrid with a high price.
Marvell Technology Inc (NASDAQ: MRVL) unveiled a new advanced silicon platform based on Taiwan Semiconductor Manufacturing Co Ltd's (NYSE: TSM) 3nm process technology. Marvell will have IP cores on upcoming TSMC 3nm silicon releases. Marvell introduces a standards-based silicon platform for multi-chip solutions that leverages the latest process technology, advanced die-to-die interface IP, and TSMC's advanced 2.5D Chip-on-Wafer-on-Substrate (CoWoS) packaging technology. The new 3nm multi-chip pl
The company reported better-than-expected earnings, but that wasn't enough to keep the stock from falling last month.
BRUSSELS (Reuters) -Nvidia has offered concessions in a bid to secure EU antitrust approval for its $54 billion acquisition of British chip designer Arm, a European Commission filing showed on Wednesday. The deal announced by world's biggest maker of graphics and AI chips last year has sparked concerns in the semiconductor industry over whether Arm could remain a neutral player licensing intellectual property to customers and rivals. The EU competition enforcer, which did not provide details of the concessions in line with its policy, set an Oct. 27 deadline for its decision.
The telecom giant's share price has trended downwards in recent weeks. Does this create a buying opportunity or is there reason to hold off?
T-Mobile has slashed $10 off the wireless home internet service it launched in April.
(Bloomberg) — Snapchat use surged more than 20% after Facebook Inc.’s services went down for six hours Monday, the biggest winner among rival apps during the U.S. social media giant’s worst outage in years.Most Read from BloombergChristmas at Risk as Supply Chain ‘Disaster’ Only Gets WorseReshaped by Crisis, an ‘Anti-Biennial’ Reimagines ChicagoThis Is What Europe’s Green Future Looks LikeRage-Fueled Politics Threaten Latin America’s Business HavenFacebook blamed network configuration glitches
An appeals trial in the case between Google and the European Commission just ended. The verdict could have a far-reaching impact.
Microsoft's Windows 11 is a welcome upgrade to the world's most popular desktop operating system for both workers and gamers.
Shares of companies in the broader technology space, including Apple Inc (NASDAQ: AAPL), are trading lower amid a rise in bond yields, which has weighed on growth stock valuations. The 10-year Treasury yield hit an intraday high of 1.508% Monday morning before dipping to around the 1.496% level. The spike in the 10-year note Monday comes after the Federal Reserve in September spoke on winding down its ongoing asset purchasing program. Apple designs a wide variety of consumer electronic devices,
The outage on WhatsApp, Instagram and Facebook occurred because of a wrong command issued during a ‘routine maintenance job’
It’s a higher-end device for the new lineup that Apple unveiled last month during its closely watched annual event marking the latest in its handheld devices. TI is getting more traction from personal electronics even as it gets much of its sales from industrials and automotive. The semiconductor company has benefitted as a global shortage has bolstered demand.
Users flooded over to other messaging apps after social media giant went down
Android 12 is now one step closer to making its way to devices.
Microsoft's latest operating system is being offered as a free upgrade from Tuesday.
Canon has made a surprising product announcement, revealing a dual, RF mount fisheye lens that's part of an all-new system called Canon EOS VR.


Leave a Reply